How it started
Sonia Triki - Founder and Managing Director
Born and raised in Paris, Sonia brings a wealth of experience from living and working for global organisations in Paris, Manchester, London, and now Essex. With over a decade of expertise in marketing strategy, she has helped businesses across sectors—including publishing, technology, consumer goods, and non-profits—achieve growth through tailored, data-driven solutions that enhance brand engagement and optimize revenue.
Her career highlights include designing and executing high-impact campaigns that have driven double-digit revenue growth, improving user experiences to increase engagement, and delivering ROI-focused marketing strategies. Sonia has successfully managed substantial budgets, led cross-functional teams, and implemented integrated campaigns across digital, TV, print, and out-of-home channels. She thrives on creating strategies that not only meet business goals but also resonate deeply with customer needs, driving sustainable and measurable growth.
Now focused on her own marketing consultancy, Sonia partners with small and medium-sized businesses and startups to deliver clear roadmaps, refine brand messaging, and implement actionable strategies. She is passionate about exploring new industries such as hospitality, environmental transitions, and biomonitoring, where she brings fresh insights and innovative approaches. Her ability to facilitate impactful workshops and guide businesses through strategic transformation is a hallmark of her collaborative style.
In her spare time, Sonia is training to become a sake sommelier and enjoys traveling to immerse herself in diverse cultures and traditions. These experiences fuel her creativity and allow her to bring unique perspectives and original ideas to her clients, ensuring they stand out in competitive markets.